Moja —
Creating a modern insurance brand and experience for a digitally-native audience
Moja an online-only brand launched by AXA targeting digital savvy users. As a multi-disciplinary team, we used our experience and expertise in creating brands to deliver a new vision, brand identity and category-defining digital experience – a real ‘North Star’ for the sector.
Quotation & add-ons
Elevated the experience by carefully selecting the patterns for usability and ensuring the requirements for the product repeatedly in order to pass the compliance check.
Brand illustrations & feature icons
Moja’s user interface includes branded illustrations and iconography making the somewhat long journey more digestible with joy.
Design system
Every screen design is fed by the Moja UI Toolkit which will help AXA/Moja to develop other products and journey for Moja moving forward. This has been handed over to the engineering team at AXA and added to StoryBook, which I have closely worked with the developers to tighten the appearances and behaviours of each component.
Testimonials
“Would highly recommend Rufus Leonard to work with as an agency. They continue to go above and beyond, and deliver exceptionally on the brief time after time”
“Really enjoyed working with Rufus Leonard and highly recommend them - brilliant service, work at pace, very good thinking, highly collaborative and most importantly, the creative output is excellent!”
Project roles
Wireframing | Design | Prototyping