The Ritz Paris —
Digital transformation of the main website & e-boutique
The Ritz Paris is arguably the most famous hotel in the world. They challenged us to improve their digital customer experience in order to increase acquisitions across their platforms and stand out from growing competition.
Room details
Improved typography and iconography to make users grasp the room's features. An up-sell room section entices users with possibilities to make the stay even more special.
The Ritz Paris Club
Elevated the online experience with a prominent CTA and a user-friendly accordion table for the spa treatment menu. Transformed a lengthy 50+ page PDF brochure into a sleek, accessible design. Showcased additional experiences offered by The Ritz Paris through a quick-access promo carousel at the bottom of the page.
e-boutique
Transformed the user experience and design of the e-boutique website with updated navigation, refreshed menu, and added category introductions for improved functionality and user accessibility.
The Results
240%
Faster page load times
15%
Increase in sales via the website booking engine
400%
ROI within H1 2022
Project roles
Design | Prototyping